What is a KOL?
In 2015, Becca Cosmetics partnered with Hill to create a limited-edition highlighter known as "Champagne Pop". The product was extremely successful, breaking Sephora's record for most-purchased product on its first day of release.
What is a KOL?
A key opinion leader (KOL), sometimes called an influencer, is a member of a community whose expert advice is respected by others in their field. Key opinion leaders are authorities on a specific topic; they usually have a targeted audience specific to their niche.
Brands collaborate with KOLs to:
- Reach more people in a target market
- Gain credibility through word-of-mouth marketing from a trusted expert
https://cosmeticss0098.blogspot.com/2021/02/what-are-kols.html
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[ دوشنبه 4 اسفند 1399 ] 16:16 ] [ hsi ]
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